Paul Rand: NeXT Computers

Paul Rand's famous 1986 brand proposal for NeXT, with the full design presentation explaining how the cube logo was reasoned out, shown on his official site.

Tonble
Share X Reddit Bluesky Email
Screenshot of paulrand.design

Stumble onto more like this

One click takes you to a page you didn't know you were looking for. Rate it and the next one lands closer to your taste.

Add to Browser — it's free

Works in Chrome, Edge and Brave. No account needed.